How to Create a Project

When planning to start a project, the first thing you should ask yourself is, “What is the objective of the project?” This will allow you to select the correct methodology to achieve your objective.

(Scenario: You have 3 commercials in the concept phase and you want to know which one is the best).

Step 1

Click on Methods in the header or Create Project button.

Step 2

Select the methodology that will achieve your objective by clicking on the Use this Method button. The Show more details button will display more information about the methodology.

(Scenario: You want to know which concept is the best by comparing the commercials against each other. The best fit based on the available methodologies would be Concept Test (Sequential Monadic))

Step 3

Give the project a title and click Save.

Step 4

Now that the project has a title, the project blocks are now editable and ready to accept inputs for the project. In most cases, you are required to select your audience, define what you are testing, upload assets and enter custom attributes.