CRIS stands for Conversational Response Insight System, and is a virtual moderator that has been developed by our partners Elsient, a leader in qualitative research.
- CRIS conducts one-on-one text-based qualitative interviews at the end of the survey portion of your project, providing an engaging experience for participants results in deep, thoughtful responses.
- You'll get detailed qualitative feedback on your concepts.
- Automated reporting provides feedback in four key areas: message communication, emotional response (including sentiment analysis) impact on brand, and ideas for optimizing your message.
- The analysis will be posted to your report within 2 business days from when the project closes.
Example of report below.