Value Proposition Test

You want to gauge perception and find out if your value proposition adequately identifies the advantages a customer will receive by purchasing your product or service.

Your final report will measure:

• How well your value proposition fits with your brand
• How relevant your value proposition is to your target audience
• The overall likeability of the new positioning

Sample Breakdown:

• N=500/1000 Gen Pop (ENG/FR)
• Age (census representative)
• Gender (census representative)
• Region (census representative)

Inputs Required:

• Language, country, number of respondents and target audience (optional)
• Product Category and brand name
• Up to 3 rich text value propositions

Reporting Examples