How is your TV ad performing? Is it breaking through and being recalled? Do consumers attribute the correct brand to the ad? How are consumers responding to the ad? Find out quickly and cost effectively with AdTrack Express.
AdTrack Express is a a solution based on element54's validated in-marketing advertising tracking performance framework.
AdTrack Express empowers you to quickly and confidently decide:
- Should I continue airing this TV ad?
- Is my branding strong enough?
- Is the ad supporting Communication objectives?
AdTrack Express understands the strengths and weaknesses of the TV ad, and empowers confident decisions with your advertising investments, against a robust and validated set of advertising norms for all key measures.
What you get with AdTrack Express:
- Sample Breakdown:
- N = 300 Gen Pop (ENG); French available
- Age (census Gen Pop representative)
- Gender (census Gen Pop representative)
- Region (census Gen Pop representative)
AdTrack Express is available in both Canada and the US.
- Language, Country, number of respondents and target audience (optional)
- Product category and brand name
- 1 video that does not have frames with branding. The video will be split into 1 second frames in which the client is required to select 6-9 frames to create a storyboard.
- 1 video description to describe the storyboard