Messaging Test Method

Use this method to understand how potential messaging or claim options will impact your brand or product on key metrics.

Your final report will include:

• The overall likeability of the message
• How relevant the message is to your target audience
• How believable and unique the message is perceived to be
• The relative impact of each tested message on purchase intent

Sample Breakdown:

• Each respondent will evaluate up to 5 messages
• N = 250/500/1000 Gen Pop (English and French)
• Age (census rep)
• Gender (census rep)
• Region (census rep)

Inputs Required:

• Language, Country, number of respondents and target audience (optional)
• Brand or product name
• Up to 5 text ideas and text descriptions
• Custom attributes (optional)

Reporting Examples: