Use this method to understand how potential messaging or claim options will impact your brand or product on key metrics.
Your final report will include:
- The overall likeability of the message
- How relevant the message is to your target audience
- How believable and unique the message is perceived to be
- The relative impact of each tested message on purchase intent
Sample Breakdown:
- Each respondent will evaluate up to 5 messages
- N = 250/500/1000 Gen Pop (English and French)
- Age (census rep)
- Gender (census rep)
- Region (census rep)
Inputs Required:
- Language, Country, number of respondents and target audience (optional)
- Brand or product name
- Up to 5 text ideas and text descriptions
- Custom attributes (optional)
Reporting Examples:
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