Methodify by Delvinia in partnership with PersonaPanels have created a number of Virtual Panels made up of Animated Personas, AI-models that are trained to mimic the behaviours, responses and evolving interests of real consumers.
Animated Personas are plugged into the Internet, reading thousands of articles from hundreds of websites every day, looking for topics that match their specific interests. As Animated Personas are exposed to new topics related to their core interests, their interests evolve and grow in ways that mimic human discovery.
When you submit your ad copy, product concept or message to a Virtual Panel of Animated Personas you will receive an interest score from each Animated Persona within the Virtual Panel you’ve selected.
STEP 1: We’ll set you up with a custom input form to submit your text-based stimuli.
STEP 2: Select which Virtual Panel of Animated Personas you want feedback from.
- Canadian - Virtual Millennial Panel (5 Personas), Virtual Gen X Panel (1 Persona), Virtual Boomer Panel (2 Personas)
- US - Virtual Millennial Panel (6 Personas), Virtual Boomer Panel (2 Personas), Virtual Gen-X Panel (1 Persona), Virtual Gen-Z panel (1 Persona)
For descriptions of the Animated Personas, click here.
STEP 3: Submit the text for your ad copy, product concept or message. Within a few hours you’ll receive your results, which will include:
- The general interest score on your message from each Animated Persona in the panel you selected
- An importance score that identifies the component parts of your text and the importance each part plays in overall interest score.
Testing with Virtual Panels provides fast results to help narrow down options or refine any text-based stimuli.
For an example of the findings, click here