US - Virtual Gen-Z panel

This segment encompasses only the portion of Gen Z that is over the age of 16, with a median age of 20. They are the most racially and ethnically diverse generation in the US, the best educated (with higher high-school graduation rates and rates of enrollment in college than previous generations), and the most technologically savvy. 

Core characteristics include an interest in healthy living expressed primarily through food choices, a simultaneous confidence in themselves and a lack of confidence in the future of the economy and the environment, and a ubiquitous use of technology that extends into every area of their lives.