CRIS is a virtual moderator that uses AI to conduct text-based interviews, allowing you to incorporate qualitative insights faster and with less cost than traditional methods.
CRIS will conduct the interviews at the end of the survey portion of your project, providing an engaging experience that results in deep, thoughtful responses.
Participants will provide detailed qualitative feedback on your concepts in four key areas: message communication, emotional response, impact on the brand and ideas for optimizing your message.
You'll get an automated report that includes sentiment scores (from the Google Cloud Language sentiment API) and identifies key themes using our proprietary text summarization technique.
The report will be posted to your report within 2 business days from when the project closes.
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