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QualBoost powered by CRIS
CRIS is a virtual moderator that uses AI to conduct text-based interviews, allowing you to incorporate qualitative insights faster and with less cost than traditional methods.
- CRIS will conduct the interviews at the end of the survey portion of your project, providing an engaging experience that results in deep, thoughtful responses.
- Participants will provide detailed qualitative feedback on your concepts in four key areas: message communication, emotional response, impact on the brand and ideas for optimizing your message.
- You'll get an automated report that includes sentiment scores (from the Google Cloud Language sentiment API) and identifies key themes using our proprietary text summarization technique.
- The report will be posted to your report within 2 business days from when the project closes.