When Should I Use Method Builder?

Method Builder is ideal when your organization runs the same type of project on a regular basis. Rather than starting from scratch every time, your team can simply select the pre-built method, upload any stimuli, and send to field.

For example, a financial institution always asks the same questions to the same (or similar) target demographic when testing a new ad concept. Or, a CPG company has set criteria for testing new product concepts. Method Builder simplifies both tasks.

This is also helpful in large teams where some members may be more junior, or in organizations that are trying to democratize access to data and have non-researchers run projects. With a pre-built method, the research rigor is maintained while enabling other teams to run their own projects, thus improving efficiency and data-driven decision-making.