Methodify has partnered with Sawtooth, a leading choice analytics software, to provide a simple way for you to set up your own product (or service) screening project using choice-based conjoint analysis and launch it with support from our Operations team.
How does it work?
When you want to understand and predict how people make choices when facing challenging trade-offs, Choice-Based Conjoint (CBC) is the most widely used survey-based approach. Conjoint survey questions mimic the trade-offs people make every day in the real world, from relatively simple to very complex choices. A conjoint study breaks up the product or service you intend to research into its components, called attributes and levels.
The conjoint survey design algorithm generates a balanced survey design with product profiles, also known as concepts, formulated to have ideal statistical properties (such as level balance and independence of attributes). Each profile is made up of multiple conjoined product features (hence, conjoint analysis), each with systematically varied levels. These product concepts are then included in a series of questions, usually 8-20, called choice tasks, that make up the conjoint analysis portion of the survey.
Respondents who are completing a survey that includes this feature will start within the Methodify survey experience and be seamlessly directed out to a Sawtooth survey and re-directed back to Methodify afterward.
What are the steps?
To get started, select the Conjoint powered by Sawtooth question type within your survey.
From here, click on the Visit Sawtooth link to login to Sawtooth to set up the Conjoint exercise.
Reach out to your Client Success contact or account representative to get set up with Sawtooth login credentials and we’ll provide you with an onboarding to the Sawtooth platform as you set up your first study.
Once you’re happy with how your study is set up on Sawtooth, click the "Share" tab and copy the Sawtooth link into the Survey link field on Methodify.
Select the number of tasks that are included in the Conjoint exercise from the dropdown. This will be used in the LOI calculation for the sample pricing for your project.
Click the collaborate icon on your Sawtooth project and add Methodify.Support@sago.com.
Confirm you have done this by clicking the check box in the Methodify questionnaire and press save.
Additional information
The settings for the Conjoint question on Methodify have been defaulted with the optimal set-up for Sawtooth.
How to connect Sawtooth and Methodify projects
This article will guide you through the process of connecting a Sawtooth project with a Methodify project.
What are the costs?
You’ll see the costs for your project in the top right corner of the project page. The costs include a Sawtooth platform usage fee and the sample costs based on the number of tasks associated with the Conjoint question.
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