Interlocking quotas ensures a balanced distribution of respondents across all combinations within a quota set. This method helps achieve precise representation by recruiting respondents based on every possible combination of selected criteria.
When building your sample, you can request to have your quotas interlocked. This feature allows you to interlock any demographic quotas, including standard, advanced or custom quotas, ensuring that your sample meets your exact specifications.
By using interlocked quotas, you can design a sample that reflects the diversity and balance needed for your research, making it easier to draw reliable insights.
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