Idea Screening Method

Set up your own idea screening project using MaxDiff with Sawtooth and launch it with support from our Operations team.

Your final report will include:

• The overall likeability of the idea
• How relevant the idea is to your target audience
• How believable and unique the idea is perceived to be
• Consumers' likelihood to purchase the idea

Sample Breakdown:

• N = 250/500/1000 or custom (English, French, or Spanish)
• Age (census rep)
• Gender (census rep)
• Region (census rep)

Inputs Required:

• Requires Sawtooth integration and setup