Ad Test

Use the Ad Test when you want to know how your audience will react to your idea before you launch a campaign and find out which creative direction will resonate the most with your target market.

The Ad Test is available in Sequential Monadic (respondents see up to 5 ads) and Monadic (respondents see only 1 ad) formats. The Sequential Monadic design allows up to 5 ads to be evaluated (min 2 and max 10 ads per project). The Monadic design allows 1 ad to be evaluated (min 1 and max 10 ads per project).

Your final report will measure:

• How well the creative concept fits with your brand.
• How relevant the creative concept is to your target audience.
• Whether the creative concept is likely to breakthrough and connect with your target audience.
• The overall likeability of your creative concept.

Sample Breakdown: 

• N = 250/500/1000 or custom (English, French, or Spanish)
• Age (census rep)
• Gender (census rep)
• Region (census rep)

Inputs Required:

• Brand name
• Up to 10 Ads
• Up to 5 Custom attributes (optional)