Value Proposition Test (Sequential Monadic)

You want to gauge perception and find out if your value proposition adequately identifies the advantages a customer will receive by purchasing your product or service.

Your final report will measure:

• How well your value proposition fits with your brand
• How relevant your value proposition is to your target audience
• The overall likeability of the new positioning

Sample Breakdown:

• Each respondent can evaluate up to 5 propositions (min 2 and max 10 propositions per project) 
• N = 250/500/1000 or custom (English, French, or Spanish)
• Age (census rep)
• Gender (census rep)
• Region (census rep)

Inputs Required:

• Brand name
• Up to 10 propositions
• Up to 5 Custom attributes (optional)