Messaging Test Method (Sequential Monadic)

Use this method to understand how your messages will impact your brand or product on key metrics.

Your final report will include:

• The overall likeability of the message
• How relevant the message is to your target audience
• How believable and unique the message is perceived to be
• The relative impact of each tested message on purchase intent

Sample Breakdown:

• Each respondent can evaluate up to 5 messages (min 2 and max 10 messages per project) 
• N = 250/500/1000 or custom (English, French, or Spanish)
• Age (census rep)
• Gender (census rep)
• Region (census rep)

Inputs Required:

• Up to 10 text ideas and text descriptions
• Custom attributes (optional)

Reporting Examples: